Engaging with your key media is a powerful tool for influencing and changing behaviour providing critical, third-party endorsement for your company, products and services. As opposed to more traditional forms of marketing, such as direct marketing or advertising, communicating through a journalist provides valuable and sought-after credibility that other forms of communication cannot match. ASH Marketing & Events can help:
- Gain coverage in your key press, analyst community
- Build relationship with key journalists, influencers, industry bloggers
- Track advertorial calendars
- Draft synopsis to pitch for articles
- Develop a thought leadership position
- Organise media briefings
- Draft press releases
- Track coverage