Before you can even start mapping out your marketing plan, budget and campaigns you need to understand your target audience and business objectives

It’s always good to get some basic marketing in place with some branding, a good logo and professional website before deciding how best to promote your business

Almost anyone who is anyone is online these days so you need to consider your social media strategy and what tools you need to build your online persona

We all want to spread the word about our business by informing, educating and attracting new customers and can do that through events, email campaigns, paid advertising and online marketing

Most of us want to be market leader in our chosen space and we can demonstrate a leadership position through media relations and webinars

Customers are your biggest asset so they need to be nurtured, manage their data and relationship and make the most out of them as a key marketing tool to further your business