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Before you can even start mapping out your marketing plan, budget and campaigns you need to understand your target audience and business objectives

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It’s always good to get some basic marketing in place with some branding, a good logo and professional website before deciding how best to promote your business

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Almost anyone who is anyone is online these days so you need to consider your social media strategy and what tools you need to build your online persona

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We all want to spread the word about our business by informing, educating and attracting new customers and can do that through events, email campaigns, paid advertising and online marketing

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Most of us want to be market leader in our chosen space and we can demonstrate a leadership position through media relations and webinars

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Customers are your biggest asset so they need to be nurtured, manage their data and relationship and make the most out of them as a key marketing tool to further your business