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Customer Marketing

Our customers are our most valuable asset. The age old 80:40 saying – 80% of your business comes from 20% of your customers. Not only do they continue to invest in your business but they are your biggest advocates, referrals are the cornerstone to any successful business. ASH Marketing & Events can help you capitalise on those relationships to close more business, quickly through:

  • Case studies
  • Infographics
  • Animations
  • Customer videos or testimonials
  • Building references willing to talk on your behalf
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Data and CRM

The success of any marketing campaign relies on good data. Keeping track of your customer and prospect contact information is vitally important to your business. One of the best ways to manage your data is through a contact management or CRM system that provides a central database that helps keep track of your contacts and communication history. ASH Marketing & Events can help you:

  • Select the contact or CRM system that is best for your business
  • Import your contact data
  • Manage users and administration functions
  • Create dashboard for management
  • Ensure data integrity
  • Identify gap analysis
  • Run management reports
  • Track marketing campaigns

It’s important that everyone in your company who is customer facing knows how to use the system, it’s their responsibility to keep the data up to date. CRM systems help streamline your business processes and should make everyone’s life easier but its only as good as the people inputting the data. To ensure data is up to date ASH Marketing & Events can help run:

  • Contact cleansing campaigns
  • List building
  • C level contact mapping
  • Company profiling

Sales are an expensive resource. Its marketing’s job to manage your prospects until such time as they show an interest, request more information or a call from sales. Only then should it be passed to sales as a lead to follow up.