Nowadays its seen as a must for most companies to have some kind of social presence but it can be hard to know which ones are right for you and how to get the most out of the one/s you choose.
Before you choose which social media is best for you it’s worth spending some time thinking about who you are trying to target and where they are most likely to be online. As part of your social media strategy you will need to decide which ‘voice’ you use for which site, who is responsible for managing the sites and how often you plan to update it. Although it’s not always possible, ideally each site should have a different approach as the audience and what interests them will be different for each site and therefore so should your messaging. You are more likely to succeed in social media if you tailor the message to your audience and they feel they are getting some value out of following you.
ASH Marketing & Events can help you:
- Decide which social media is best for your business
- Map out your social media strategy
- Help build your social presence
- Advise on best practices
- Which features to take advantage of
- Suggest people, companies and groups to follow and
- Provide suitable updates
If you prefer, we can manage your social media feeds for you ensuring you continue to gain followers, join discussions and track responses.
Social media is a highly visible form of marketing and can therefore have a positive and negative affect on your brand. As a word or warning, there’s always pressure to do what everyone else is doing but social media only works if you are prepared to put in the time and make the content interesting to the reader. You need to commit to updating the site regularly and spending time responding to people otherwise in all honesty it’s probably not worth doing. Better to do it properly than start to and not continue.
Rich Media Content
Rich media is a great way for you to differentiate yourself by producing higher quality content that offers much more dynamic elements and a richer user experience to your customers. By definition, rich media is any form of content that goes beyond normal text and static images such as:
- eBooks, whitepapers
- Interactive content like infographics
ASH Marketing & Events can help you take your content to the next level and find new and informative ways on communicating to and engaging with your customers.