Webinars are fast becoming the preferred ‘event’ of choice, with more and more marketing moving into the digital field online events are a quicker, more cost effective way for you to share information about your company and attract new customers. Webinars:

• Add value to your brand
• Educate and inform your target audience
• Create a lasting impression
• Move your business forward

A good webinar parallels all the information your company is already putting out but adds depth to a particular area. Instead of focusing too heavily on slideware showing your companies’ history webinars show your customers what your products and services can do and why they can’t live without it. Even if people don’t attend a live webinar they are still highly likely to watch a recorded one.

ASH Marketing & Events can help:

• Investigate possible topics
• Set objectives for the event
• Work with you to draft the content
• Research the target audience and how best to source the contacts
• Manage the invitee list
• Organise the invitation process
• Marketing around the event
• Set-up and run the event
• Follow-up activities
• Measure results

One of the best things about webinars, besides the fact they are cost effective, is that they provide an endless source of rich media for use in your media relations, thought leadership campaigns, online marketing and social media.