You may have come across this term but what does it mean and why is it important. To make the most of your marketing investment, we need to make sure we run integrated campaigns.
Whilst a campaign in isolation can be successful, your success and response rates increase exponentially if you repeat the campaign across numerous forms of communication. For one campaign to be successful you have to place it in exactly the right place at the right time. But, if you run variations of the campaigns at the same time or concurrently, all with the same look, feel and message, just simply repurposed for the type of communication being used, you will increase your chances of reaching your target audience building awareness around who you are and what you do. Even if they miss one campaign the chances are they will see another somewhere else or seeing a series of campaigns simply reinforces the message and increases the likelihood that your message reaches the right person and resonates with your target audience.
To ensure you get the most out of your investment its crucial to run integrated marketing; a series of campaigns with a consistent look, feel and message across a variety of communication platforms.